Our partners at Imaging Spectrum recently did a study to see if people still really want prints vs. digital copies and here is what they found.
“With all the new virtual and online channels available for people to share images, it’s easy to assume that people don’t want printed photographs anymore, but that is just not true.”
“The photographic print is still a dominant value driver in today’s photo booth market and we proved it at Photo Booth Expo 2017. Our booth had a line of visitors from open to close because people wanted a print!
How did we do it? By showing new ways of driving demand for the print. We partnered with Special Event Badges and gave away their awesome new back-lit badge. These badges have a built-in LED light that makes the photo glow! We also used the new ‘autograph’ feature in Darkroom Booth 3 to let the user personalize their photo. The crowd loved them.
The bottom-line is people still want prints. So find new ways to keep your customers excited about them.”